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Marketing Forum - Session I

Thursday, June 4, 2026
10:00 AM - 4:00 PM (EDT)

830 W. Lake Lansing Road, Suite 250, East Lansing, MI 48823 - Virtual attendance available

The CBM Marketing Forum is a vital platform specifically tailored for marketing professionals working in community banks. This forum brings together individuals from various institutions to engage in meaningful discussions about the current challenges and evolving trends in the banking marketing landscape. Participants can reap numerous benefits, including the invaluable opportunity to forge long-lasting relationships with peers in the industry, fostering a sense of community and collaboration. Through strategic networking, attendees can collaborate to address pressing challenges, including digital marketing, customer engagement, compliance, and brand development. The forum also offers direct access to respected industry experts who share their insights and experiences, equipping participants with the knowledge to enhance their bank's marketing practices. Each meeting seeks to provide practical resources, innovative ideas, and actionable strategies that can be implemented immediately to improve marketing effectiveness within their banks. This collaborative environment not only boosts individual expertise but also contributes to the overall growth and success of community banks.

Agenda

June 4
10:00 AM - 10:10 AM Welcome and CBM Update Kate Angles, Chief Operating Officer
Community Bankers of Michigan
10:10 AM - 10:30 AM Group Introductions
10:30 AM - 11:30 AM Building Trust in the Age of AI: Practical Strategies for Community Bank Marketers Rena Saltsman, Director of Marketing Strategy         
Rehmann
11:30 AM - 11:40 AM Break
11:40 AM - 12:40 PM The Changing Landscape of Digital Marketing Donovan Cronkite, President & CEO
RJM
12:40 PM - 1:20 PM Lunch
1:20 PM - 2:20 PM 7 Winning Deposit Campaigns and Why They Work Matt Allen, EVP, Strategist
OptimaFI
2:20 PM - 2:30 PM Break
2:30 PM - 3:45 PM Open Forum Submit topics to: Nannette Schuster
3:45 PM - 4:00 PM Wrap-up Next Forum Date: November 10, 2026

For More Information:

Nannette Schuster
Nannette Schuster
Director of Training and Development Community Bankers of Michigan (517)336-4430
Session Dates:
  • June 04, 2026
  • November 10, 2026